Top 10 social media campaign tips to maximise ROI

1. Before you begin our social media campaign, carry out some research into the buzz around your industry.  What are people saying about your brand and your competitors?  Put systems into place to track online sentiment and your future business decisions will be better informed.
2. Treat your social media communities as separate markets. Each has its own unique feel and culture, meaning a blanket across-the-board approach will almost always fail.  Establish what you want to achieve from each particular community first of all.
3. Next, have your business treat social media like a café.  You won’t know everybody, so don’t try and broadcast yourself constantly through a loudspeaker.  Join in with the conversations people are having and listen intently to what people have to say.
4. Add value to online communities whenever you can by offering people help.  In time, this will greatly influence people’s decision-making processes and your business will be rewarded with increased loyalty from your new networks.
5. Keep it simple.  Attention spans are continually decreasing and your content needs to be viewable across an increasingly wide range of media.
6. Measure the success of your social media campaigns at regularly defined intervals.  This will enable you to optimise proceedings for the remainder of your campaign by making informed decisions based on your findings.
7. Futuregaze.  The number of people accessing social media communities through their mobile phones – for example – is continuing to rise dramatically.  This should inspire further thought into the opportunities available to you.
8. Inform yourself on the legal and ethical frameworks which exist when engaging in social media marketing.  Be particularly aware of cross-border regulations and issues regarding data protection.
9. Calculate the ROI from your marketing campaign against the conversion scores produced in particular by your social media campaign.
10. Remember: the use of social media marketing is a tactic.  As such, it should always serve to support the primary objectives of your brand and business.

For more tips and advice please visit our social media agencies website or call us on 0207 775 5608

Technology 2011