SocialMediaUK

Social Media Case Study: The Police

admin — Fri, 12 Mar 2010 10:26:38 +0000

Social media challenge:

Hertfordshire Police is committed to reducing crime and disorder by working together with the local communities, partner agencies and the people of Hertfordshire. The use of volunteers as Special Constables is well established amongst most police forces. A Special Constable is a person who is unpaid, contributes time and skills and undertakes tasks and duties to assist in the reduction of crime. Hertfordshire Constabulary required the recruitment of 300 Special constables (otherwise known as Voluntary Police Officers) in the 2009/10 year.

The objective was to drive this down the cost per application as much as possible, whilst continuing to improve conversion rates from receipt of application to the candidate commencing training.

Approach:

agency:2 developed an approach that utilised our extensive experience in social media marketing. We implemented a campaign that started with social media monitoring and evolved into a strategy that included conversational posts on forums and seeding of videos that evoked an overwhelming flow of direct applications.

We focused the campaign within a 50 mile radius of Hertfordshire.

Results:

The volume of job applications increased by over 230% whilst the cost per application reduced by 90%

There are more social media case studies on our social media agencies website today or call 0207 775 5608

2011 technology

about agency:2 The Social Media Marketing Experts

admin — Fri, 12 Mar 2010 10:17:28 +0000

agency:2 is the UK’s leading social media agency, specialising in promoting brands across social media channels such as message boards, social networking sites and online groups. We work with many organisations to develop and run social media marketing programmes and, with extensive experience that comes from being the first social media agency in the UK, agency:2 possess a solid background for providing social media solutions that are creative, powerful, and that deliver.

agency:2 was designed and set up to deliver social media programmes for mid- to large-sized organisations. We at agency:2 have created our own unique optimisation tracking tools, Quality Control processes and social media project methodologies to support our drive in delivering highly efficient and effective social media programmes.

We have an unparalleled portfolio of services to help organisations work:

We deploy our team of writers to actively participate within highly targeted user-generated sites. Our writers post comments, answer questions and add value within various online communities
We have experience of working with private and public sector organisations
We help our clients to develop social media strategies, budgets and plans
We develop and run social media monitoring programmes

At agency:2, we create solutions to combine all the services necessary to turn your strategies into reality. It is also ensured that all our activity conforms to the Unfair Consumer Protection Act 2008.

For more information on agency:2, our clients and services, visit our social media agencies website or call us on 0207 775 5608

Top 10 social media campaign tips to maximise ROI

admin — Mon, 08 Mar 2010 17:15:04 +0000

Before you begin our social media campaign, carry out some research into the buzz around your industry. What are people saying about your brand and your competitors? Put systems into place to track online sentiment and your future business decisions will be better informed.
Treat your social media communities as separate markets. Each has its own unique feel and culture, meaning a blanket across-the-board approach will almost always fail. Establish what you want to achieve from each particular community first of all.
Next, have your business treat social media like a café. You won’t know everybody, so don’t try and broadcast yourself constantly through a loudspeaker. Join in with the conversations people are having and listen intently to what people have to say.
Add value to online communities whenever you can by offering people help. In time, this will greatly influence people’s decision-making processes and your business will be rewarded with increased loyalty from your new networks.
Keep it simple. Attention spans are continually decreasing and your content needs to be viewable across an increasingly wide range of media.
Measure the success of your social media campaigns at regularly defined intervals. This will enable you to optimise proceedings for the remainder of your campaign by making informed decisions based on your findings.
Futuregaze. The number of people accessing social media communities through their mobile phones – for example – is continuing to rise dramatically. This should inspire further thought into the opportunities available to you.
Inform yourself on the legal and ethical frameworks which exist when engaging in social media marketing. Be particularly aware of cross-border regulations and issues regarding data protection.
Calculate the ROI from your marketing campaign against the conversion scores produced in particular by your social media campaign.
Remember: the use of social media marketing is a tactic. As such, it should always serve to support the primary objectives of your brand and business.

For more tips and advice please visit our social media agencies website or call us on 0207 775 5608

Technology 2011